Tuesday, 23 February 2016

An Alternative Cinema

"Let's watch one of the Masaledar Bollywood film this weekend. What's say?" We often end up watching them as an alternative of entertainment to our boring lives or to feel elevated from our daily rat race. How many of us actually think which movie has what story line? Is it logical? Does it serves the higher end of watching cinema ? Does it teach us something???? Wait a second....... We don't think so much before we go out for a movie. DO WE REALLY?

I was the same boring person who never use to think so much before watching one but after learning cinema and its greater perspective, I started thinking deep and also I looked beyond Bollywood. The first cinema I came across was Japanese and Korean cinema. After watching some of them, my friend said, "Why don't you watch Marathi movies?" And to be honest I was lazy at first to say yes but once I started, I actually got hooked. The actors, directors, cinematographers and the whole team had so much of talent and I was amazed that this cinema was never talked about so much. Marathi cinema is never given the place like Bollywood cinema.
The reasons could be many:
- Maybe it has not the same kind of support and likeness
- Language Barrier
- Actors and Actress not superstars like Bollywood 'StarKids'
- Lack in Promotions
- Lack of representation on all platforms
- Not targeting exact TA
- And many more........

But in my opinion it has the audience, it has the demand but they lack somewhere in promotions or we can say new profound word i.e. Digital Marketing/PR. Like crores of  Bollywood directors spend it can't. It mostly works on word of mouth promotions. It has the same strong presence and talent maybe more finer than Bollywood, if I am not wrong but everything ends when they are unable to identify the core audience and penetrate deep to the layers of wide target.
For this purpose and inorder to find an apt channel for upcoming movie "Photocopy" a survey is carried out. Kindly give your precious few minutes and fill the survey.
https://docs.google.com/forms/d/1eX13NOluesxp42O9YiGs20yO4j1eGPXNKKkOpOiq_WM/viewform?c=0&w=1